In order to successfully motivate your team members to work in new ways, you need more than only rewards and punishments. These are the pre-conditions for motivation to take root and result in action.

In my experience, people will change their behavior when 

  • They know what behavior is expected;
  • They have the skill, opportunity and capacity to act;
  • They understand why this behavior or expectation is important;
  • They get rewarded for doing it; and 
  • They feel consequences for not.

This guide contains questions for reflection and suggested actions to support each of the 5 components.

Guide 39: Motivating Your Team to Adopt New Behaviors

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