Fostering a culture of growth and development isn’t a luxury—it’s a necessity. Not only do people want to grow professionally, organizations need people who continue to learn and develop in order to meet the evolving demands of the business. As managers, we play a pivotal role in supporting the professional growth of our team members. Carissa Reiniger, CEO of Silver Lining, offers an inspiring example of how embedding professional development into the company culture can unlock employees’ potential, drive organizational success, and create an environment where every individual thrives.
Employee Growth Should Be a Top Priority
As Carissa explained, there’s a direct relationship between individual performance and organizational success. Every team member needs to understand how their performance is directly linked to their team and the entire organization’s accomplishments. But at Silver Lining, it goes beyond that. Carissa highlighted that professional development isn’t just about achieving company goals; it’s also about helping individuals become better versions of themselves. Employees who see their work as a platform for personal growth are likely to feel a stronger sense of purpose and commitment to their organization.
Ensure Your Team Members Receive Feedback and Support
Investing in employee growth doesn’t happen by accident—it requires a deliberate and structured approach. Here are practical steps for managers to follow, inspired by Silver Lining’s robust feedback and growth system.
1. Shift from Performance Reviews to Performance Optimization
Traditional performance reviews often feel transactional and backward-looking, leaving employees disengaged. Instead, focus on creating a forward-thinking process centered on growth and optimization. At Silver Lining, this is achieved through their SBAP (Silver Belt Action Plan) process, which emphasizes constructive feedback, collaboration, and actionable growth plans. It consists of a full 360 for every employee every six months.
2. Make Feedback Comprehensive and Continuous
Feedback should extend beyond traditional performance metrics. Silver Lining incorporates evaluations of day-to-day behaviors, alignment with company values, and contribution to team and organizational goals. In addition to the breadth of topics, Carissa recommends seeking input from peers, direct reports, and managers. This multifaceted approach provides employees with a deeper understanding of their strengths and areas for improvement.
In addition, Carissa shared the importance of using reviews and feedback as opportunities for celebration and growth. While SBAPs are a time to formalize decisions and plans, they’re also a chance to acknowledge wins.
3. Facilitate Honest and Transparent Conversations
Feedback discussions can be challenging, particularly when addressing areas for improvement. Silver Lining manages this by including a neutral facilitator from their People Team during feedback meetings. This ensures that the conversations remain productive and focused on growth rather than blame.
Carissa also notes that the SBAP conversation shouldn’t be the first time an individual is hearing this feedback. It should be a reflection of the feedback they’ve heard over the past six months and an opportunity to plan for what to do about it in a thoughtful and strategic way.
4. Provide Individualized Development Plans and Support
Growth is not one-size-fits-all. Silver Lining ensures that each employee sets a professional development goal and receives tailored support, whether through mentorship, external training, or internal coaching. Team members must complete a simple action plan outlining their development goals, which becomes the foundation for follow-up and accountability.
The key is that any development plans must be driven by the individual. If a person doesn’t want to grow, even as their manager, you can’t make them. Your job is to facilitate the opportunity for development and encourage them to take advantage of all the support that you’re offering.
5. Position Feedback in the Context of The Organization
To truly understand the relationships between individual performance and organizational success, as well as to guide team members towards valuable future capability, it’s essential that feedback happens in the context of the organization’s overall performance. Carissa explained that she shares company results transparently because people need to see that if the organization had a bad six months, they’re probably not going to get a raise, even if their performance was strong as an individual.
Shift the Narrative Around Promotions
At Silver Lining, a promotion isn’t about increased power but increased responsibility. This mindset shift reframes career growth as an opportunity for employees to demonstrate their readiness to take on more complex challenges. Carissa shares that emotional intelligence, capacity for sustained pressure, and adaptability are important factors when considering someone for a promotion.
“If someone is already excelling in their current role, that’s wonderful,” Carissa explains. “But excelling at a job isn’t the same as being ready for the next level of responsibility. Promotions should be about demonstrating capacity for growth, not just celebrating past performance.”
This same mentality is reflected in their titles. At Silver Lining, the management team is called the MDRI Team (Most Directly Responsible Individual). This title shift reflects their focus on accountability over authority. Carissa explains that their approach to leadership isn’t about hierarchy but about ensuring that each person understands their responsibility to the organization and their colleagues.
Managers are uniquely positioned to influence the growth and success of their teams. By creating an environment where employees feel supported and challenged, you can unlock their potential and foster a culture of continuous improvement. As Carissa Reiniger noted, helping employees succeed isn’t just a professional responsibility—it’s a privilege. When managers invest time, resources, and care into their team’s development, they create workplaces where both people and organizations thrive.
Listen to the entire episode HERE to learn more about fostering a culture of growth.
Keep up with Carissa Reiniger
- Follow Carissa on LinkedIn here
- Check out SLAP’s Small Business Growth Program here
- Visit Silver Lining for more information here
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